5 Myths to Crush in Your Photo/Video Business Ads

❌ MYTH #1: Video Production is Expensive.

Surprisingly, it doesn’t require a team of 5-10 people to create the majority of social content. Just like a car sales person will sell you unnecessary features, marketing agencies will sell you excessive crews.

❌ MYTH #2: The More Complex the Better.

Going off the previous myth, companies see the highest return on investment with their content creation strategy streamlined. Fancy visuals and effects have their place, but the spotlight is on you, your brand, and your story.

❌ MYTH #3: Quick Turnarounds Mean Compromised Quality

The Law of Diminishing Returns couldn’t be more evident in video production. The algorithm’s goal for content creation is NOT to produce an annual cinematic masterpiece but to engage your audience frequently through captivating videos. Quick turnarounds are crucial for relevance in today’s constantly evolving platforms.

❌ MYTH #4: You Need to Have a Following First.

Organic Reach has been dead since 2012. In order to get the most out of your videos, you need to run paid ads… BUT the good news is that the CPM (Cost per 1000 views) on social platforms offer great ROI potential.

❌ MYTH #5: You Need to have Everything Planned Out.

By doing this, you are doing the work of seasoned professionals. The experts learn about the mission and target audience to give guidance on creating an effective strategy.